Premier Worldwide Marketing > About Us

Premier Worldwide Marketing is an innovative, full-service sales and marketing agency specializing in the hospitality industry. Premier Worldwide Marketing provides turnkey sales and marketing solutions to a coveted portfolio of hotels and resorts ranging in size from 72 suites to 650+ rooms. Headquartered in Miami, the agency has offices in Canada, Mexico and the United Kingdom.

Premier Worldwide Marketing comprises an esteemed group of professionals with specialized expertise in their respective niches. From leisure, corporate and group sales, trade shows, direct marketing, partnerships and public relations to social media, SEO, database management, and pay-per-click campaigns, Premier Worldwide Marketing is an authority on traditional and non-traditional strategies alike. Premier Worldwide Marketing differentiates itself through customized, out-of-the-box programs geared toward capturing specific target markets.

Combining these capabilities with its unparalleled relationships with tour operators, travel agents, and the press, Premier Worldwide Marketing has the ability to execute high-impact campaigns that increase revenues and profits at each of its award-winning properties.

Portfolio

Premier Worldwide Marketing > Services

Premier Worldwide Marketing is an innovative, full-service sales and marketing agency with expertise in traditional and non-traditional strategies alike. The agency develops multi-faceted programs for hotels and resorts and provides customizable tools to support the sales and marketing efforts of tour operators and agents. Premier Worldwide Marketing’s complete suite of services includes:

• Ambassador programs
• Corporate branding
• Direct mail campaigns
• Email campaigns
• Database management
• Interactive solutions
• Leisure, corporate and group sales
• Marketing collateral
• Public relations and communications
• SEO and pay-per-click campaigns
• Social media

Premier Worldwide Marketing > Sales Services

Premier Worldwide Marketing employs a dedicated team of professionals who specialize in leisure, corporate, and group sales for hotels and resorts. Each individual has a concentrated focus in one or more of these areas, maintains longstanding relationships within the industry, and boasts a history of success driving results-oriented sales programs.

• Corporate and Leisure Sales

Premier Worldwide Marketing’s sales team spans the United States, Canada, Mexico and the United Kingdom, and includes high-level directors managing major accounts and a retail sales department that connects with travel agents. As a result of its strong relationships with tour operators and travel agents across all market segments – leisure, corporate and group – and its teams’ deep understanding of distribution technologies, Premier Worldwide Marketing creates sustainable opportunities for its portfolio of properties.

• Group Sales

Premier Worldwide Marketing’s group sales professionals are authorities on meetings and incentives. This specialized team establishes and manages relationships with incentive houses and third-party planners; ensures strategic positioning in key electronic distribution channels; manages relationships with government entities, airlines, and destination management companies; and handles database management.

Premier Worldwide Marketing > Marketing Services

Premier Worldwide Marketing employs a dedicated team of professionals who specialize in traditional and non-traditional marketing solutions for hotels and resorts. The agency uniquely delivers marketing strategies and customizable tools to its properties as well as an expansive network of tour operators and travel agents in support of overall client campaigns.

Premier Worldwide Marketing provides value by remaining on the cusp of cutting-edge marketing solutions while executing out-of-the-box tactics intended to capture the attention of target audiences, create action, and increase revenues and profits.

Beyond its successful history of employing traditional marketing strategies, including advertising (print, broadcast, web), corporate branding, direct mail campaigns, email campaigns, database management, creation of marketing collateral, public relations, strategic partnerships, trade shows, and website design and management, Premier Worldwide Marketing has compiled an enviable track record with new media. The agency is expert in interactive solutions, SEO and pay-per-click campaigns, and social media.

Premier Worldwide Marketing is extremely proud of its evolving marketing solutions. A sampling of the results secured on behalf of its hotel and resort clients includes, but is not limited to:

• Partnerships

Partnerships with esteemed brands such as Fisher-Price® and My Gym Children’s Fitness Center®, which extend to all touch points on property to include toy lending, play programs, special branded events, in-room offerings, and character performances.

• Public Relations

Coverage in top-tier media outlets like Travel Weekly, Travel Agent, TravelAge West, Canadian Travel Press, Travel + Leisure, Conde Nast Traveler, O: The Oprah Magazine, Working Mother, Brides, Bridal Guide, Wine Enthusiast, New York Times, USA Today, and Wall Street Journal, among others. Premier Worldwide Marketing’s press efforts reach more than 350 million individuals annually.

• Social Media

Established Facebook, Twitter, Pinterest, and Instagram accounts for hotel and resort clients with upwards of 5,000 followers/fans per page. Premier Worldwide Marketing has generated audience increases of 50 – 80 percent as a result of award-winning social media promotions and campaigns, which were most recently honored by Travel + Leisure’s SMITTY Awards.

• Proprietary Travel Agent Programs

A series of proprietary programs – GI Rewards, GI Vacation Consultant, GI Wedding Consultant, and GI Honeymoon & Anniversary Consultant – offering qualified travel agents customizable sales and marketing tools affords unparalleled benefits and a significant competitive edge.

Premier Worldwide Marketing > Travel Agents

Premier Worldwide Marketing believes travel agents are crucial to the success of its hotels and resort clients. The agency strives to exceed the expectations of travel agent partners at every turn, ensuring timely commission payments, up-to-date information, constant communications, exclusive programs, and exceptional service. Continuously committed to these valued allies, Premier Worldwide Marketing uniquely provides ongoing sales and marketing strategies geared to help agents sell the agency’s portfolio of properties.

Premier Worldwide Marketing boasts an arsenal of exciting training programs, and customizable marketing tools that have proven invaluable to agents, including a proprietary series. This series of programs – GI Rewards, GI Vacation Consultant, GI Wedding Consultant, and GI Honeymoon & Anniversary Consultant – affords qualified travel agents unparalleled benefits and a significant competitive edge, including:

• Certificates, Free Stays, and Friends & Family Travel Specials
• Live Web Training – Ongoing webinar sessions covering topics such as individual hotel updates; dedicated webinars on niche markets like destination weddings, families, honeymoon and anniversary travel; and group travel, providing insight on how to reach these markets as well as the tools available to agents.
• Authorized Rights – Premier Worldwide Marketing authorizes agents to use the GI Vacation Consultant logo and its collateral for all their marketing needs via print, web and mass media outlets.
• Earn Points Towards Your Vacation – Agents can earn free vacations for themselves and for loved ones. For every room night agents sell and report, they receive points toward their "positive space" vacation. The higher the category sold, the more points earned per night.
• Recognition – Premier Worldwide Marketing recognizes operators and their agents as GI Vacation Consultants throughout the organization and within each hotel brand from the executive team to the front line staff.
• Annual Awards Ceremony – Top producers by hotel can win invitations to the annual awards event.
• Tradeshow Banner Recognition – A free opportunity to be branded as honeymoon and destination wedding specialists at tradeshows with Premier Worldwide Marketing’s banners and collateral. Other banners are available such as "I Do Family Vacations" and more.
• Marketing – Premier Worldwide Marketing includes the GI Vacation Consultant as a "call to action" in its consumer advertising campaigns such as banner advertising, bridal publications, etc. In addition, when they click on web banners, consumers will be directed to the GI Vacation Consultant search webpage.
• GI Vacation Consultant Web Search – Premier Worldwide Marketing lists the GI Vacation Consultants on its website through a designated webpage where consumers can access and search for their nearest GI Vacation Consultant Certificates.
• Free Marketing Collateral & Personalized Marketing Tools – Premier Worldwide Marketing provides display materials, collateral and customized sales tools to effectively offer and sell the properties.
• We've Got Your Back – Premier Worldwide prints and sends each agent 1,000 complimentary business cards annually, with agency-specific information on the front and the GI Vacation Consultant logo and information on the back, which agents can use to generate more business.

Premier Worldwide Marketing > Sustainability

Premier Worldwide Marketing supports powerful sustainability programs for hotels and resorts of varying sizes. The agency works in tandem with its properties to develop sustainable tourism practices through environmentally friendly technology and education, which benefit guests, staff and local communities.

Premier Worldwide Marketing’s acclaimed Pasión por el Medio Ambiente (Passion for the Environment) program sets the environmental standard in Riviera Maya and includes:

• A 100,000-square-foot Greenhouse that produces fresh fruits and veggies for a collection of eight resorts
• Hydro jets installed in all toilets to reduce the amount of water used
• Water treatment process to reuse water for gardens
• Solar panels heating 40 – 100 percent of the water at each resort
• Ozone laundry system, eliminating harmful chemicals
• LED light bulbs used throughout property
• Extensive efforts to insure garbage is separated and recycled properly
• Ecofreeze air conditioners, which save approximately 30 percent of electricity
• Community programs and educational tours to engage guests, staff and locals

The sustainability practices of Premier Worldwide Marketing’s hotel and resort clients have been covered by O: The Oprah Magazine, Conde Nast Traveler, Wine Enthusiast, Forbes.com, Travel Agent, Travel Weekly, and TravelAge West. Premier Worldwide Marketing’s sustainability program is the recipient of Travelife Sustainability System’s Gold and Silver awards and TUI PLC’s Green Medal award.

Premier Worldwide Marketing > Contact Us

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